The leverage is AI — and we put it on both sides of every home project. Families get instant costs, real DIY guides, and free matches to vetted local pros. The pros they hire get the software to win and run the work. Same intelligence the Fortune 500 pays millions for — free for homeowners.
If you're a homeowner, every project is a guessing game: what should it cost, could you do it yourself, and who can you actually trust? So you overpay, put it off, or roll the dice on a stranger from a search result.
If you're a local pro, you do great work — but you're buried in paper quotes, phone tag and invoices you chase for weeks, while the leads that do come in cost a fortune.
ZeroFi is one AI-powered marketplace that fixes both sides — free for families to plan, price and find trusted pros, and honest, affordable software for the pros they hire. Good work, meeting the people who need it.
We didn't come from software. We came from the field.
Our roots are in the green industry — landscaping and grounds-care crews, where the work is real but the back office runs on paper quotes, whiteboards and invoices chased for weeks. We automated that grind, and watched owners get their evenings back and cash come in faster.
But we kept hearing the other half of the story — from the homeowners. They were overpaying, guessing at what a job should cost, and struggling to tell a great local pro from a bad one. The same broken market was hurting both sides.
So we built ZeroFi as a two-sided, AI-native marketplace: free tools that help families price a job, decide DIY-or-hire, and get matched to a vetted local pro — and affordable software that helps that pro win and run the work. Built with AI, priced like it.
$0
What families pay to plan, price and get matched. Always.
Homeowners never pay ZeroFi a cent — no account, no fees, no spam. And pros pay no referral fees: getting matched to customers is free. The only thing we charge for is the optional software a pro chooses to run their business on.
Connecting a homeowner with a pro is free on both sides — no referral fees, no pay-per-lead, and no commission when a job is won. No one is ever pushed to hire, either: our AI cost estimates and step-by-step DIY guides are free for everyone, so you can take on the work yourself when that is the smarter move. Pros who want to grow can add our software to run their business, but being matched to customers never costs a thing. Because we built ZeroFi to be AI-native, we can give both the connection and the know-how back for free — our first step toward giving back.
The founders
Rahul Surana
Founder & CEO · Nirvana Consulting Company
Nick Merican
Product Owner & Co-Founder · Nirvana Consulting Company
Every home project raises the same three questions: what should it cost, can I do it myself, and who can I trust to do it right? ZeroFi is free for families and answers all three. Describe the job in plain words — our AI reads it, gives you an instant ballpark, and helps you decide your next move. No account, no spam, no pressure to hire when you don't need to.
For DIY-friendly jobs, ZeroFi generates a step-by-step guide tailored to your project — tools, materials, time, difficulty, safety notes and how-to videos — so you can tackle it yourself and keep the labor cost in your pocket. We never push you to hire when you don't need to.
Not every job is a weekend project. ZeroFi is honest about difficulty and risk, so you can see at a glance whether it's a DIY win or a call-a-pro job — before you buy the wrong tools, void a warranty, or make it worse.
When you'd rather hire, describe the job and we match you to best-fit vetted local pros in seconds — ranked by rating, reviews and proximity. It's free, there's no account, and you only share your details with the pros you actually choose.
Our cost guides show real, current prices by project and city, so you walk in knowing the number. And the Home Health Timeline turns your home's age into a maintenance schedule — what's due, when, and what it'll cost — so nothing catches you off guard.
Giving begins the receiving process. Families get real tools — costs, DIY guides, matches — free and up front. Pros get a 7-day free trial. We share what we know and trust you to decide on your own terms.
Treat customers the way we'd want to be treated. No dark patterns. No surprise charges. No salesy hassle. If you cancel, your data stays — you keep your work, no hostage situations.
We win when you win. Our pricing is built on your success, not on extracting maximum margin from a customer who can't leave. If we're not earning our keep, you should drop us — and we'll help you migrate out.
We make the hard things easier. We don't put friction in front of what you need. Features are unlocked by what helps you grow, not by what justifies a higher tier.
When a family hires through ZeroFi, the local pro they pick gets more than a lead — they get the software to win and run the work: 60-second AI quotes, scheduling, invoicing, get-paid, and margin insights, all in one place.
And the leads are completely free — no referral fees, no pay-per-lead, no commission when you win. Legacy platforms bill a fortune for leads that go nowhere; because we're AI-native, we connect you to customers at no cost.
Because we built the whole thing with AI, we can charge a fraction of what legacy field-service platforms do — and pass the savings on.
$29.99/seat/mo
Not $2,000+ like legacy tools. Same capability, fraction of the cost.
Free leads
Matched to nearby homeowners at no cost — no referral fees, no pay-per-lead, ever.
One place
Quotes, scheduling, invoicing, get-paid and AI insights — no more juggling apps.
The same honest promise to both sides of the marketplace.
Homeowners never pay ZeroFi — no account, no fees, no spam. And for pros: no upsell pressure and no tier games — what's on the pricing page is what you pay.
Not what makes us money. If a competitor's tool fits your case better, we'll point you at it. We'd rather lose your subscription than your trust.
Not after a ticket system runs you through three support tiers. Email the founders directly. We read everything.
Families who get a great outcome come back and tell a neighbor. Pros who win work grow their business. We only grow when both sides win — so that's what we optimize for.
Built by a small team out of Nirvana Consulting Company. AI-native, customer-obsessed, and unreasonably ambitious about what a home-services marketplace can do for the families planning projects and the local pros who bring them to life.
Our mission: make every home project easier — and create wealth for the pros who do the work.
A note from the founders
"Giving begins the receiving process. We built ZeroFi to give families and the local pros they hire the leverage AI provides — free for homeowners, honest and affordable for pros. If we do this right, families get better outcomes and pros grow. And when they win, we do too."
Rahul Surana · Founder & CEO · Nick Merican · Product Owner & Co-Founder
Free for families to plan, price and find a trusted local pro. Fair, AI-priced software for the pros who do the work.
Free for homeowners · Contact us · We read every message.